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WhatsApp is testing a Meta AI chatbot in India and plans to expand it to other markets as well.

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WhatsApp is currently conducting trials of Meta AI, its large language model-powered chatbot, in India and several other markets, demonstrating its ambition to leverage the extensive user base to expand its AI services.

According to reports from numerous users, the company has commenced testing the AI chatbot, previously available in select markets like the U.S., with a subset of users in India, which boasts the largest user base for the instant messaging platform, with over 500 million users.

Meta, the parent company of WhatsApp, has confirmed this development. A spokesperson for Meta stated, “Our generative AI-powered experiences are in various stages of development, and we are conducting public tests of several of them on a limited basis.”

In late September, Meta introduced Meta AI, a versatile assistant designed to respond to user inquiries directly within chats and generate photorealistic images from text prompts.

With WhatsApp’s expansive global user base, exceeding 2 billion monthly active users, Meta has a significant opportunity to expand its AI capabilities. Integrating Meta AI into WhatsApp enables Meta to introduce its advanced language model and image generation features to a vast audience, potentially surpassing the reach of its competitors.

Additionally, the company recently confirmed plans to release Llama 3, the next iteration of its open-source large language model, within the coming month.

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