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Taylor Swift’s songs have returned to TikTok, despite the platform’s ongoing dispute with Universal Music Group (UMG).

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Following a 10-week absence, Taylor Swift’s music has reappeared on TikTok, specifically her more recent songs and “Taylor’s Version” cuts, given that she owns the masters for those tracks.

The return of Taylor Swift’s music to TikTok comes after a licensing dispute between Universal Music Group (UMG) and the platform. UMG had pulled the music of all artists under its label from TikTok after failing to reach a new licensing agreement. In a strongly worded press release, UMG accused TikTok of attempting to strong-arm the label into accepting a deal that undervalued music and disadvantaged emerging artists.

While TikTok has not provided a response to these accusations, the absence of UMG’s music on the platform affected various artists, including global stars like Billie Eilish, BTS, Ariana Grande, and Olivia Rodrigo. However, Swift’s situation is unique due to her ongoing efforts to regain ownership of her catalog by re-recording her older albums. As a result, her “Taylor’s Version” recordings have made a comeback on TikTok, although songs from albums like “Reputation” that have not yet received the re-record treatment remain absent.

Swift’s return to TikTok aligns strategically with the upcoming release of her new album, “The Tortured Poets Department.” Even for artists of Swift’s stature, social media marketing plays a crucial role in promoting new releases. By allowing fans to use her music on TikTok, Swift ensures broader visibility and engagement for her upcoming album. Likewise, TikTok stands to benefit from the engagement generated by Swift’s fanbase, as audio trends inspired by her music are likely to emerge on the platform.

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